PBS

Our goal was to leverage existing and new brand elements to reinforce the PBS design principles of "moving," "welcoming," and "bright."

Our team optimized the core blues by introducing a gradient with more depth and dimension as well as refined and updated secondary colors to achieve brighter and more cohesive use of color across all brand interactions.

Studio: Trollbäck+Company

Role: Motion Design and Animation

Year: 2025

Motion Theory

We established a more sophisticated and diverse motion language with a more nuanced and intricate details that draw the eye in and captivate the viewer.

Our evolved "moving" device zooms out to reveal the greater context and closes in to find beauty in the details of a story.

Logo Design

Our first step was to redesign the Sesame Workshop logo to celebrate Sesame Street’s iconic legacy while allowing the non-profit organization plenty of room to stand out and grow.

Building on visual cues from the iconic Sesame Street brand we created a more modern, functional identity system that reflects the organization’s broader, real-world focus of helping kids everywhere grow smarter, stronger, and kinder.

Color and Pattern

We partnered with leadership to elevate and dimensionalize color within the motion package with the subtle usae of light and depth across backgrounds and typography.

Our introduction of more scalable flexible patterns, complimented and integrated harmoniously with the new design system and will scale effectively across all touch points.