Our promo package combines graphic typography, hand-drawn illustration, impactful type animation, and live action shots of urban environments to promote, message, and title the series.

 Early on in the creative process, we commissioned Chicago-based artist Nikko Washington to create custom illustrations for the package – which were then designed and animated across title cards, end cards, promos and more. The result is a living, moving system that blends imagination and reality while touching on the themes, settings, and motifs featured in the show.

In-camera shots were then edited and animated in-house, using a staccato style and low frame rate to achieve the same analog quality. The result is a half tactile, half digital world where composited red lines, shapes, and redactions drive real-world divisions across live-captured maps, photographs, and documents — illustrating to audiences how racial discrimination in housing and community policing shaped the demographic and wealth patterns of American cities, while hinting at the oppression, surveillance, and violence to come.

In-camera shots were then edited and animated in-house, using a staccato style and low frame rate to achieve the same analog quality. The result is a half tactile, half digital world where composited red lines, shapes, and redactions drive real-world divisions across live-captured maps, photographs, and documents — illustrating to audiences how racial discrimination in housing and community policing shaped the demographic and wealth patterns of American cities, while hinting at the oppression, surveillance, and violence to come.

In-camera shots were then edited and animated in-house, using a staccato style and low frame rate to achieve the same analog quality. The result is a half tactile, half digital world where composited red lines, shapes, and redactions drive real-world divisions across live-captured maps, photographs, and documents — illustrating to audiences how racial discrimination in housing and community policing shaped the demographic and wealth patterns of American cities, while hinting at the oppression, surveillance, and violence to come.

Social Toolkit

We also designed and developed a social package that brought the on-air identity to life on every platform.

Graphic Identity

From the outset, retro Sony Pictures and Amazon Studios vanity cards take audiences back to the 1970s, the time period in which Them: Covenant’s shocking footage was supposedly “found.” After the title sequence, a minimal opening crawl inspired by 70s horror titles sets up the history, protagonists, and premise for the series.

Graphic Identity

From the outset, retro Sony Pictures and Amazon Studios vanity cards take audiences back to the 1970s, the time period in which Them: Covenant’s shocking footage was supposedly “found.” After the title sequence, a minimal opening crawl inspired by 70s horror titles sets up the history, protagonists, and premise for the series.

Graphic Identity

From the outset, retro Sony Pictures and Amazon Studios vanity cards take audiences back to the 1970s, the time period in which Them: Covenant’s shocking footage was supposedly “found.” After the title sequence, a minimal opening crawl inspired by 70s horror titles sets up the history, protagonists, and premise for the series.

From social show opens and tune-ins to title cards, animated backplates, and more, we gave Showtime all the tools it needed to tease and promote the new season digitally – from versioning out fresh vertical and horizontal formats, to creating custom templates for every content scenario.

We then threaded out this design strategy across cast announcements, quote posts, episode set lists, and more, with a major focus on native tools and authentic messaging whenever possible that tied both back to the on-air show package, and the creativity and characters that guide us through the narrative.

As we descend into the story, jagged red lines mark out the horror that unfolds, day-by-day to the Emory family. Finally, retro-style end credits close out each episode with a nod back to the history and sociopolitical forces introduced in the opening titles.

As we descend into the story, jagged red lines mark out the horror that unfolds, day-by-day to the Emory family. Finally, retro-style end credits close out each episode with a nod back to the history and sociopolitical forces introduced in the opening titles.

As we descend into the story, jagged red lines mark out the horror that unfolds, day-by-day to the Emory family. Finally, retro-style end credits close out each episode with a nod back to the history and sociopolitical forces introduced in the opening titles.