This year’s branding is all about taking the audience through MOMELOVE’s inspiring past, present, and soon-to-be future. Naturally, the title sequence was the main driver of that narrative. Throughout the title sequence there are four main phases that tell MOMELOVE’s story. The Intro, The Past, The Present, and The Future.
The Intro is the time before MOME, barren and underdeveloped. The Past showcases previous years with iconography designed to pay homage to previous designs within our department. The Present features four common techniques and trends that students at SCAD adhere to; 3D Design, Compositing (layers), Animation, Stop Motion. And lastly, The Future is a void and ready to be explored space; The Future represents our unlimited potential as a group of young designers.
My role during this title sequence was 3D Design Lead. I was tasked with conceptualizing, modeling, animating, and leading an amazing 3D team of designers and animators. Working with such a big team taught me many skills, but most importantly it taught me how to be a team-player and how to be a good lead.
Adobe Design Achievement Awards (ADAA) - Top Talent
For full project breakdown, click on the link below
Lead 3D Designer
Lead 2D Designer
Compositing & Editing
Lead Graphic Designer
Madison Kelly & Hunter Scully
Designers & Animators
José Manuel Peña
Xin Zhao (Kenny)
Ryan "Sully" Sullivan
Them: CovenantTitle Sequence
Showtime: The ChiCampaign
Adidas Clima UltraboostBranding
© Marcelo Meneses 2019