Mixible

Mixible’s logo features clean, simple typography with a twist: the second “i” inverts into an exclamation point, eliciting surprise and delight, and infusing the name’s dynamic nature into the design.

These symmetrical dots inspire how the larger design system comes to life. Multi-layered black and white op-art graphics slice, dice, remix, and repeat this circular motif. The result is a vibrant, eclectic, and expressive system that’s always moving—and always Mixible.

Studio: Trollbäck+Company

Role: Motion Design and Animation

Year: 2022

Partner Branding

Mixible’s black-and-white master brand gives it the flexibility to effortlessly pair with Paramount’s unique portfolio of network, studio, and streaming brands.

Our design system lifts a key color and logo from these partners, making the connection a seamless co-branding effort. Partner brand colors and logos become energizing accents, transforming into a dynamic expression of visual identity while driving attribution.